The definition of the word “Wellborn” means to be born of wealthy lineage. The message of the brand is to change peoples perspective of the true meaning of wealth. Not everyone is born in a household that has a fancy house, new cars, and lots of money. Your perspective on life is more important than any of those things. People tend to compare themselves to others that have obtained this “materialistic” life and feel left behind. The relationships you create in life, how you treat others, and a positive outlook on the current position you are in is what will fulfill you more than money ever will. Wealth is Perspective.